Deane is determined to tackle the stigma around menstruation in India. She is the founder of Red is the new Green, a project which aims to end the embarrassment felt by women and girls about their periods, while providing eco-friendly solutions to tackling sanitary waste.
In 2016, Deane started a pilot scheme at a school in Mumbai, which installed low-cost sanitary towel vending machines and incinerators on campus and delivered awareness-raising sessions to students. As a result of its success, both in reducing female absenteeism caused by menstruation and improving the disposal of related waste, the project has now been extended to 11 schools and has reached over 15,000 women and girls. Deane has introduced the project to hospitals, colleges and self-help groups in her aim to take her work and message to all sections of society, regardless of age, gender or income.